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An iPhone or iPad website optimises content such as videos and graphics of a website to make it more user friendly, load faster and easier to navigate through on smaller screens.  Since iPhones and iPads are not compatible with Flash, having an optimised site will enable users to be redirected automatically to a site where the content will be available in a compatible format which can be played on the device. As smart phones are dominating the mobile phone market, it is essential for businesses to cater for the people who use them.
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